What do you use to get keyword search volume and difficulty? SemRush? Moz? Ahrefs?
There are so many SEO tools out there... But if you're using HubSpot's Professional or Enterprise-level subscriptions, you have an embedded SEO tool available within your account.
You can easily research keyword search volume and competition and plan your SEO strategy around a topic cluster approach. If you're not familiar with this framework, read this blog post.
Use this tool to plan your website and blog content and give your SEO a boost.